Response to Loughborough University Marketing Dept: This is not a petition against change, but against bad brand design

On Friday the Marketing & Comms. department made a quiet response to this petition with a few Q&As on the new identity.

So in this update we’ll walkthrough their response and give comprehensive examples of great brand design and how that compares with the unveiled logo element of the 2015 Loughborough University rebrand.

For balance I’ve included a university rebrand that was great but revoked because of a change.org petition. You can see this in the first visual.