Event branding and landing page
- Event Branding
- Event Collateral
- Landing Page
The Enterprise AI Summit was a sister event of DrupalCon 2026 in Rotterdam.
The brand had to speak to C-suite and senior decision-makers weighing up how to deploy AI in their stack, while holding to it's roots in Drupal.
Photos by Paul Johnson, used with permission. Brand identity
We built the identity around enterprise principles: governance, precision, scale, with a nod to Rotterdam itself. Simple colour and shape referenced the city's postwar architecture, a place with a history of rebuilding from the ground up. AI was the subject of the whole event, but we kept its clichés out of the visual language.
The landing page & collateral
We designed and built the landing page as the home of the event and its promotion, the single place driving interest and setting expectations before people arrived. From there, the same identity ran into physical collateral across the glorious venue SS Rotterdam: the photo and sponsor wall, agenda boards, lectern graphics, entrance banners and the conference slide deck itself. Digital and physical, joined up on-site.
On the day
The room delivered on the brief. A keynote from Peter Hinssen set the tone, followed by case studies and conversation starters from the likes of ImageX, Google and the American Diabetes Association, exactly the calibre of name a room full of C-suite decision-makers needed to see to take AI at scale seriously.
AI has no shortage of hype, so the cohesive brand was able to build trust before the event.